5 Myths About App Store Optimization

5 Myths About App Store Optimization

Apps are big business. Really big. App sales are a $300 billion industry, as reported by Allied Market Research. This doesn’t account for the broader revenue generated by other industries that are part of the app economy. With a compound annual growth rate at or exceeding 19%, the app industry is one hot area right now.To get more news about Ios App Store Optimization, you can visit aso700.com official website.

That’s why app store optimization (ASO) is red hot for marketers and search optimization experts. Unfortunately, there’s a lot of mythologizing going on, and a lot of myth-busting that needs to happen. We’re dealing with a subject that’s as serious as it gets; we can’t afford to screw it up.

In this article, I’m going to set a fuse to five inane myths about app store optimization, light the fuse, and blow them sky high. Along with each myth, I’m going to deliver a dosage of truth that will help you dominate the ASO game.Why? It’s not only because apps are big biz, but because customers are searching for those apps. Statista reports that 41% of app customers report browsing in the app store to discover new apps.

There are a variety of different ways that customers find new apps — media, websites, friends, etc. But far and away, customers are searching for apps.

According to the former head of search and discovery for Google Play, Ankit Jain, a full 12% of all daily active users are looking for apps on a daily basis. And a whopping 50% of these DAUs (daily active users) search for apps at least once a week. Over the course of a month, Google Play processes six million unique search phrases.

There’s no argument that the title is the most important single element of app store optimization. As Jain stated in the Inside Mobile Apps report, the title is the “most important” piece of metadata.

In response, some ASOs took to switching up the title to better adapt to top searches. They would create different variations of the title on a daily basis, changing keywords, adding keywords and renaming their product. Doing so, however, does not help your ranking. In fact, it could hurt it. In our previous article on ASO, Robi Ganguly states:A short title is one that users can read in a single screen. Lengthy titles will get cut off. For the single most important piece of search metadata in the app store, you don’t want it to get chopped.

The app below — Productivity Wizard — only has part of their title featured in the screen. They would be better off not producing such a lengthy title. Because I can’t see it from my app browse screen, I’m less likely to download it.Why creative? Jain explains that searchers are either categorical or navigational. A user who has heard of or seen your app will be conducting a navigational search to access it. If the title is creative, it is more likely to be remembered — and thus to be more successfully searched for.

A navigational search is something like “Angry Birds” or “Evernote” as opposed to categorical queries such as “bird game” or “note-taking app.”Unique is similar to creative, but with a twist. Creativity is something that will stand out to the user. You don’t want your app to get lost in the morass of bandwagon apps like Flappy Pig, Flappy Wings, Flappy Fall, Flappy Hero, Flappy Monster, Flappy Nyan, etc. ad nauseam. Bandwagon apps are rarely as successful as the titan they were following.

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